R&D NEWS // Working as financial advisor to Los Angeles based creative shop Battery, we are pleased to announce its sale to the Havas Creative Network. Battery, which specializes in gaming and streaming entertainment, and counts Activision Blizzard and Netflix among its clients, will be folded into Havas' Annex network and rebranded as Battery Annex. [ article links: WSJ + AdAge ] // MORE NEWS >
M&A and Strategic Advisory
We are an M&A advisory, specializing
in Strategic Planning, Acquisition
and Value Realization.
through the lens of a strategic buyer
We have over 30 years of combined
experience in managing and acquiring
new portfolio companies.
Advertising / Marketing Services / Ad & Marketing Technology / Media / Public Relations / Innovation & Design
Founder & Managing Partner
A strategic M&A advisor, Rob has led some of the industry’s most famous advertising agency deals, such as: 72&Sunny, Anomaly, Crispin Porter & Bogusky and Kirshenbaum Bond Senecal + Partners. With more than 30 years M&A experience, Rob has worked both sides of the deal - both buy and sell side - giving him the unique perspective of the buyer providing a competitive advantage in negotiating deals for sellers.
As a Managing Director at MDC Partners (2000-2011) he was instrumental in transforming the business into the 7th largest advertising holding company. This experience provides for unparalleled strategic and operational insight.
Since launching R&D, he has advised holding companies such as Grey Worldwide and V7 on their acquisition strategy and has worked with almost every major holding company on behalf of sellers seeking strategic partners. Rob has relationships of trust with most if not all of the industry’s strategic buyers
He is also an early stage investor in marketing tech, including co- investing in certain companies backed by Alex Bogusky, including Brandzooka and Shoelace, and was Vice Chairman of Engagement Labs, a social media tech platform. Robs investment strategy has been designed to replicate his buy - side experience in marketing communications.
Rob on LinkedIn
Cam leads our Digital Ventures practice, bringing over 25 years of hands-on experience building three digital agencies, which he sold or merged into traditional agencies. Cam has also been recognized as a leader in the digital innovation space, with a passion for Augmented Reality and Creative Technology industries.
Cam’s career started in Design and quickly moved to interactive design, being one of the first to establish an in-house digital division of a major ad agency back in 1994. Soon after, Cam ventured out to become Founder and Strategic lead for ‘Mighty Digital + Design’ (sold in 2004), ‘PUSH Interactive’ (merged in 2008) and his latest company, ‘BabyRobot’, which became the catalyst for over 300% growth of the traditional agency it was merged with - all within a 5 year period.
Cam is an asset to the R&D team due to his deep comprehension of digital engagement, development and innovation, combined with the experience of being both a founder and a venture partner.
Cam on Linkedin
MICHAEL SABATINO, CPA
CFO consultant, former Chief Accounting Officer MDC Partners Inc who structured acquisitions to accomplish both business and tax goals, worked with agencies to plan and achieve annual operating results. Former Co-CFO JAKKS Pacific, Inc working on integration of acquisitions and budgeting and reporting. Assurance Partner BDO and EisnerAmper working on public reporting entities.
Mike is a results-oriented, detatiled-focused individual with expertise in mergers and acquisitions. Mike is also proficient at establishing business relationships through his hands-on project management and multi-task problem solving mentality.
Mike on LinkedIn